Miguel Sousa nº 25 11ºB
Miguel Sousa nº 25 11ºB
Influence of advertising
Many people say that ads don`t influence them but they are wrong, because everyone are influenced and to not be influenced by advertising they would have to live outside day to day culture but no human being livesoutside of this. Ads make our image and a personality . Teenagers are always influenced by magazines and they create their image with goal of imitate their favourite celebrities.
Consequences of ads
Ads promised us a world of illusion. Ads make us to believe that if we don`t have something we willbe less important than others that have this product. Companies spend a lot of money to investigate target people to try to understand their minds with purpose of influence their opinions, to buy their products. Ads are like poisons in our lives because they create a unreal life and they limit our own choice of products.
It is impossible to ignore the advertising of products because they are everywhere, TV, schools, magazines... Everyday, we use a brand-name without realizing it. For example, your schoolbag is Adidas, your pecilcase is O`neil, and other examples.
Ads also use promotions; they are spread on the internet, billboards with the only purpose of making people choose this or that product.
The Good of Ads
Publicity is a form of knowledge for the world. It is true that ads can have a negative effect on culture but at the same time publicity can also be a way making of sensitive to problems that exist in society. For example, this image that portray the poverty in towns and some people don`t care about it.
The dark side of the big brands
The book " The dark side of brands" was written by Klaus Werner and Hans Weiss speak about multinational companies that support corruption, child labor, trafficking of arms, destruction of the environment and the torture animals. For example: Adidas, Apple, Pantene, L`oreal and others brands. Recently, Apple admited that explored child labor in a factory in China to make Macs, iPods and iPhones.
The bottom line, we speak about some aspects of publicity and we can say that publicity can have negative and positive effects. We can like this world but we should be balanced, im other words, we should be able to choose what we really want and to be careful with things that can be dangerous to us. Really people who aren`t gullible don `t have anything to fear but people who are easily convinced about a products merit have to be more cautions.
“Today, it isn’t unusual to see people of all different races, ethnic backgrounds or cultural groups living in one society. Such a society is a mixture of different people. Since they live in a society that is influenced by many social factors, expressing their group identity without coming into conflict with other groups on general laws and customs may be a hard task.”