terça-feira, 7 de junho de 2011

Interview




Interviewer: Good Morning!! I am miss Brown and I´m the owner of this kindergarden. So, Who are you? and Why are you applying for this job?. I hope that you are more interesting than other applicants because I had other interviews and I´m not interested them because they thought children should be treat like a chiauau.

Applicant: Ok!Ok! You can relax because I know the difference between a dog and a child. First, I´m Kate and I am interested in this job because I think that I can teach this children funny things like to colour, to develop their artistic abilities such as drawing because I have a degree in Arts.

Interviewer: Much better!! Because I am looking for someone to take care these children but it isn´t a requirement that they have a diploma. However, if you have a degree it´s good. In truth, I wanted to find a person that can relate with kids, someone who truly cares for them and this person should be creative to develop interesting activities for kids. But, the main question is: "How is you relation with kids?", "Do you like them?"

Applicant: Well, I am ,no doubt, a creative person. But about my relation with kids I don´t know very well because I don´t have much experience with kids but in my house I have a little animal that I like very much I care for it everyday. And, in truth I don´t find young children particulary funny or appealing.

Interviewer: OOOhhhh.... This is a problem but I think with experience you could like kids more. Thank you and I will think about your application.

Applicant: Ok. I liked you very much so that after this interview I hope that you might consider me for this position.

Interviewer: ( Another one who believes that kids are like dogs.) So, next person....



By: Fátima Sousa and Vera Sousa 11ºD

sábado, 4 de junho de 2011

How to build a successful career?

To have a successful career is need, in first, have a happy and a good emotionaly life. After we need to be intelligent, taking advantage of all things that life give us. Determination, dedication and responsability are a good arms to win the obstacules. When we want something we never give up, showing our moral values, to be educated, never mistreating someone. We need to have brave to risk in different things and perspectivesof life. But, mainly, we need to be active, communicated, have a good relationship with the team work, a leadership skills and to love what do to have a successful career.
The bottom line, our successful career depend of us not of others.


Vera Sousa Nº29 11ºD

terça-feira, 31 de maio de 2011

TEN MYTHS of Global Warming

MYTH 1: Global temperatures are rising at a rapid, unprecedented rate.

FACT: Accurate satellite, balloon and mountain top observations made over the last three decades have not shown any significant change in the long term rate of increase in global temperatures. Average ground station readings do show a mild warming of 0.6 to 0.8 ºC over the last 100 years,
which is well within the natural variations recorded in the last millennium. The ground station network suffers from an uneven distribution across the globe; the stations are preferentially located in growing urban and industrial areas ("heat islands"), which show substantially higher readings than adjacent rural areas ("land use effects").
The
re has been no catastrophic warming recorded.


MYTH 2: The "hockey stick" graph proves that the earth has experienced a steady, very gradual temperature increase for 1000 years, then recently began a sudden increase.

FACT: Significant changes in climate have continually occurred throughout geologic time. For instance, the Medieval Warm Period, from around 1000 to 1200 AD (when the Vikings farmed on Greenland) was followed by a period known as the Little Ice Age. Since the end of the 17th Century the "average global temperature" has been rising at the low steady rate mentioned above; although from 1940 – 1970 temperatures actually dropped, leading to a Global Cooling scare.

The "hockey stick", a poster boy of both the UN's IPCC and Canada's Environment Department, ignores historical recorded climatic swings, and has now also been proven to be flawed and statistically unreliable as well. It is a computer construct and a faulty one at that.


MYTH 3: Human produced carbon dioxide has increased over the last 100 years, adding to the Greenhouse effect, thus warming the earth.

FACT: Carbon dioxide levels have indeed changed for various reasons, human and otherwise, just as they have throughoutgeologic time. Since the beginning of the industrial revolution, the CO2 content of the atmosphere has increased. The RATE of growth during this period has also increased from about 0.2% per year to the present rate of about 0.4% per year,which growth rate has now been constant for the past 25 years. However, there is no proof that CO2 is the main driver of global warming. As measured in ice cores dated over many thousands of years, CO2 levels move up and down AFTER the temperature has done so, and thus are the RESULT OF, NOT THE CAUSE of warming. Geological field work in recent sediments confirms this causal relationship.

MYTH 4: CO2 is the most common greenhouse gas.

FACT: Greenhouse gases form about 3 % of the atmosphere by volume. They consist of varying amounts, (about 97%) of water vapour and clouds, with the remainder being gases like CO2, CH4, Ozone and N2O, of which carbon dioxide is the largest amount. Hence, CO2 constitutes about 0.037% of the atmosphere. While the minor gases are more effective as "greenhouse agents" than water vapour and clouds, the latter are overwhelming the effect by their sheer volume and – in the end – are thought to be responsible for 60% of the "Greenhouse effect".
Those attributing climate change to CO2 rarely mention this important fact.


MYTH 5: Computer models verify that CO2 increases will cause significant global warming.

FACT: Computer models can be made to "verify" anything by changing some of the 5 million input parameters or any of a multitude of negative and positive feedbacks in the program used.. They do not "prove" anything. Also, computer models predicting global warming are incapable of properly including the effects of the sun, cosmic rays and the clouds. The sun is a major cause of temperature variation on the earth surface as its received radiation changes all the time. This happens largely in cyclical fashion. The number and the lengths in time of sunspots can be correlated very closely with average temperatures on earth, e.g. the Little Ice Age and the Medieval Warm Period. Varying intensity of solar heat radiation affects the surface temperature of the oceans and the currents. Warmer ocean waterexpels gases, some of which are CO2. Solar radiation interferes with the cosmic ray flux, thus influencing the amount ionized nuclei which control cloud cover.


MYTH 6: The UN proved that man–made CO2 causes global warming.

FACT: In a 1996 report by the UN on global warming, two statements were deleted from the final draft. Here they are:
1) “None of the studies cited above has shown clear evidence that we can attribute the observed climate changes to increases in greenhouse gases.”
2) “No study to date has positively attributed all or part of the climate change to man–made causes”

To the present day there is still no scientific proof that man-made CO2 causes significant global warming.


MYTH 7: CO2 is a pollutant.

FACT: This is absolutely not true. Nitrogen forms 80% of our atmosphere. We could not live in 100% nitrogen either. Carbon dioxide is no more a pollutant than nitrogen is. CO2 is essential to life on earth. It is necessary for plant growth since increased CO2 intake as a result of increased atmospheric concentration causes many trees and other plants to grow more vigorously.


MYTH 8: Global warming will cause more storms and other weather extremes.

FACT: There is no scientific or statistical evidence whatsoever that supports such claims on a global scale. Regional variations may occur. Growing insurance and infrastructure repair costs, particularly in coastal areas, are sometimes claimed to be the result of increasing frequency and severity of storms, whereas in reality they are a function of increasing population density, escalating development value, and evermore media reporting.


MYTH 9: Receding glaciers and the calving of ice shelves are proof of global warming.

FACT: Glaciers have been receding and growing cyclically for hundreds of years. Recent glacier melting is a consequence of coming out of the very cool period of the Little Ice Age. Ice shelves have been breaking off for centuries. Scientists know of at least 33 periods of glaciers growing and then retreating. It’s normal. Besides, glacier's health is dependent as much on precipitation as on temperature.


MYTH 10: The earth’s poles are warming; polar ice caps are breaking up and melting and the sea level rising.

FACT: The earth is variable. The western Arctic may be getting somewhat warmer, due to unrelated cyclic events in the Pacific Ocean, but the Eastern Arctic and Greenland are getting colder. The small Palmer Peninsula of Antarctica is getting warmer, while the main Antarctic continent is actually cooling. Icethicknesses are increasing both on Greenland and in Antarctica.

Sea level monitoring in the Pacific (Tuvalu) and Indian Oceans (Maldives) has shown no sign of any sea level rise.

(http://www.globalwarminghysteria.com/ten-myths-of-global-warming/)


By Isabela Bica, nº16. 11ºB

Opinion about Lifelong Learning

In our opinion lifelong learning is a positive and required thing. Nowadays it is important to be as skilled and qualified as you possibly can, so that you can adapt to whichever changes might occur in your job. This way in the possibility of unemployment you can easily find employment elsewhere.

Learning is no longer limited to the classroom. You can acquire knowledge in your workplace and in the various situations you may find yourself in, in the future. This way it is also implied that you do not only learn while you are young, but throughout your life.

In our country we can take the example of people that work during the day and finish their secondary education at night.

By Isabela Bica,nº16, and Inês Macedo, nº15, 11ºB

Opinion about Lifelong learning

In our opinion, we can learn with life's experience, with other people and in a different locals besides that the school.

We agree that we don't need learn all the things, we just learn what we need to do good things and good choices. In one job, the employee need have the skills that satisfy the work's necessities.

In conclusion, the skills are learned in a lifelong process.

By Ana Costa, Jorge Ribeiro and Miguel Sousa 11thB

segunda-feira, 16 de maio de 2011

Teleworking, a short definition

Teleworking means working at home, or at a telecentre near to home, for some of or all of the time. It involves work that has to be done with a computer. Teleworking is one of the Smarter Choice measures that aim to change travel behaviour and manage demand for transport services.

Adapted by: http://www.dft.gov.uk/pgr/sustainable/teleworking


By: Miguel Sousa nº25 11ºB

segunda-feira, 9 de maio de 2011

How to make a successful career

Nowadays is very hard to have a successful career.
The first time is moment of reflection about what you like and make a great choice for the future.
Next, we need have energy for work, to be determined to achieve the goals, witty, have motivation and capacity to deal with the problems successfully. To show that we are competent, you must be responsible, a little talented and love what you do. We cannot be too ambitious it issometimes exaggerated and excessive ambition leads us to take risks unconsciously. We must be honest!
And as no pain no gain, we must be active and work hard to be the best, or at least try being the best.
We need to strive and the most important in a job, a good salary that matches our dedication.
In our opinion, these are the conditions to have a successful career but all depends on the personality of each person.




Ana Costa, Jorge Ribeiro and Miguel Sousa 11ºB

terça-feira, 26 de abril de 2011

Job and Work: What's the difference?

Most people associate the words work and job as if the same thing, but not. Although they are linked, these words have different meanings.
The work is older than the job, the work exists from the moment that man began to transform the nature and the environment around them, from the moment that man began to make tools and utensils.
On the other hand, job is a recent phenomenon in human history. Job is a relationship between men who sell their labor power for some value, some pay, and men who buy this workforce paying something back, something like a salary.

Adapted of website:
http://www.ime.usp.br/~is/ddt/mac333/projetos/fim-dos-empregos/empregoEtrabalho.htm


Miguel Sousa nº 25 11ºB

segunda-feira, 4 de abril de 2011

Immigration in Europe

In our opinion, both attitudes have positive aspects. On one hand, the process of immigration should have limits and be organised because if that doesn't happen, the country that will receive the immigrants could entry in a social and economical collapse due to the lack of opportunities to the people from the country and also to the immigrants. On other hand, people have the right of choose the place where they want to live and they should have free circulation bacause they are humans being.



Ana Costa , Jessica Lima , Joana Gomes e Miguel Sousa 11ºB

terça-feira, 29 de março de 2011

Cultural Expeditions

New Zealand

The Maori are the indigenous Polynesian people of New Zealand. They probably arrived in south-western Polynesia in several waves at some time before 1300, although dates of up to 2000 years ago still attract some support. The Maori settled the islands and developed a distinct culture. Central to many cultural events is the marae, where families and tribes gather for special occasions. Maori often call themselves "tāngata whenua" (people of the land), placing particular importance on a lifestyle connected to land and sea. Communal living, sharing, and living off the land are strong traditional values. The distinct values, history, and worldview of Maori are expressed through traditional arts and skills such as haka, tā moko, waiata, carving and weaving. The concept of tapu (sacred) is also a strong force in Maori culture, applied to objects, people, or even mountains.



Miguel Sousa nº 25 11ºB

terça-feira, 22 de março de 2011

Multicultural World



Made by:


  • Ana Costa, nº2

  • Isabela Bica, nº16

  • Miguel Sousa, nº25

quarta-feira, 16 de março de 2011

Advertising

What`s advertising?

Advertising is a paid form of communication through which messages are transmitted orally or visually designed to inform and influence the target audience, using the space and time in various kinds media available. Advertising is a dedicated to the dissemination of ideas related to companies, products or services, in other words, commercial advertising.


Strategies used by advertising

Advertisers have many ways and methods to try and get you to buy their products. They use some tricks of the trade. For example:

  • Ideal kids or families: They use families or kids that seem perfect. They are attractive and represent the types of people that kids like and try to imitate;
  • Facts and figures: They use facts and statistics to increase their product`s credibility;
  • Star Power: Advertisers pay celebrities to promote the product and their fans believe that this product is the best on the market. But, they don`t realize that the star is paid for endorsing it;
  • Sounds Good: use of sounds add to the excitment of commercials. They create jingles with the goal of influencing people, making it hard for them to get it out of their head;

  • Cartoon Characters: Advertisers use cartoon characters so kids identify with products. e.g. Tony the tiger sells cereal.

Influence of advertising

Many people say that ads don`t influence them but they are wrong, because everyone are influenced and to not be influenced by advertising they would have to live outside day to day culture but no human being livesoutside of this. Ads make our image and a personality . Teenagers are always influenced by magazines and they create their image with goal of imitate their favourite celebrities.

Consequences of ads

Ads promised us a world of illusion. Ads make us to believe that if we don`t have something we willbe less important than others that have this product. Companies spend a lot of money to investigate target people to try to understand their minds with purpose of influence their opinions, to buy their products. Ads are like poisons in our lives because they create a unreal life and they limit our own choice of products.

Advertising everywhere

It is impossible to ignore the advertising of products because they are everywhere, TV, schools, magazines... Everyday, we use a brand-name without realizing it. For example, your schoolbag is Adidas, your pecilcase is O`neil, and other examples.

Ads also use promotions; they are spread on the internet, billboards with the only purpose of making people choose this or that product.

The Good of Ads

Publicity is a form of knowledge for the world. It is true that ads can have a negative effect on culture but at the same time publicity can also be a way making of sensitive to problems that exist in society. For example, this image that portray the poverty in towns and some people don`t care about it.

The dark side of the big brands

The book " The dark side of brands" was written by Klaus Werner and Hans Weiss speak about multinational companies that support corruption, child labor, trafficking of arms, destruction of the environment and the torture animals. For example: Adidas, Apple, Pantene, L`oreal and others brands. Recently, Apple admited that explored child labor in a factory in China to make Macs, iPods and iPhones.

Conclusion

The bottom line, we speak about some aspects of publicity and we can say that publicity can have negative and positive effects. We can like this world but we should be balanced, im other words, we should be able to choose what we really want and to be careful with things that can be dangerous to us. Really people who aren`t gullible don `t have anything to fear but people who are easily convinced about a products merit have to be more cautions.

By: Fátima Sousa 11ºD and Vera Sousa 11ºD

Multiculturalism































































































































































































































































































































































































































































































































































quarta-feira, 9 de março de 2011

quinta-feira, 3 de março de 2011

Racism










“Today, it isn’t unusual to see people of all different races, ethnic backgrounds or cultural groups living in one society. Such a society is a mixture of different people. Since they live in a society that is influenced by many social factors, expressing their group identity without coming into conflict with other groups on general laws and customs may be a hard task.”


Post by:




  • Ana Costa, nº2



  • Isabela Bica, nº16



  • Miguel Sousa, nº25

11ºB

terça-feira, 22 de fevereiro de 2011

Advertising and Propaganda

It is important not to confuse publicity with propaganda. Advertising is aimed at making a profit and the propaganda has as its purpose to inform and create awareness of a philosophical, religious, political, economic or social subject.

Advertising is the act of making known a product or product set, leading to its consumption. Some people see advertising as an art to convince and persuade but we can define it as a communicative process that disseminates information through different media such as television, radio, internet and print media (newspapers and magazines).
Advertising can manipulate consumers, leading them to purchase products and services in excess, can represent an obstacle to a free and rational choice, as an incentive for excessive borrowing.
Increasingly, advertisers are looking for information about the public that they want to call attention to before making their advertising. With knowledge of their likes, their habits, it is easier to achieve the objective, that is to sell.
The social group that is more easily influenced is adolescent's group for various reasons such as:
- Wishing to be like a famous person who makes the ad;

- Wanting to be part of a group that only uses brands;

- Wishing to impress peers;

- Showing their wealth and social status,

-Among others.
In relation to the famous peolpe that advertise for different products, we don’t agree because they are saying what they say because they are being paid, the more likely is that they have never tested the product. themselves Consumers, who are more naive, don't remember this and end up purchasing the product or service being advertised only because someone famous is in the ad and not for its quality. This is called persuasion.
It is normal that consumers give in to pressure from the advertisers because they often produce advertisements in which reality seems much simpler, providing solutions to the insecurities and moral and financial obstacles to consumers.
Some product's ads abuse of advertising by placing strong images to shock and draw people's attention. Some of these ads can be even scary!

Propaganda is a specific way of presenting information about a product, brand, or company policy aimed at influencing the attitude of an audience for a cause, position or action.
There are several types of propaganda such as:
- Institutional - propaganda that promotes the image or philosophy of an organization;

- Comparative - propaganda which compares a particular brand to another;

- Defense - intitutional propaganda that supports socially responsible messages.

In our opinion it is absolutely impossible not to be influenced by advertising because advertisers use anything to get attention. Advertising is largely an exaggeration without measurements. In my case, I try to make the right choices, I compare products before buying and try to see how much I need that product. To finish ,I think as consumers we must be critical and act responsibly. All citizens are alerted to the problem of misleading advertising, but it never hurts to note that the influence of the media in our day-to-day is not always detected and may be acting irrationally without realizing it and acquire, use or buy a certain object or product that we are not required.

Cláudia Faria & Miguel Sousa 11ºB

domingo, 13 de fevereiro de 2011

St. Valentine's Day

She walks in beauty, like the night
Of cloudless climes and starry skies,
And all that's best of dark and bright,
Meet in the aspect and her eyes;
Thus mellow'd to that tender light
Which heaven and gaudy day denies.
Lord Byron

Never so happily in one
Did heaven and earth combine;
And yet 'tis flesh and blood alone
That makes her so divine
Thomas D'Urfey

How do I love thee? Let me count the ways.
I love thee to the depth and breadth and height
My soul can reach, when feeling out of sight
For the ends of Being and ideal Grace.
I love thee to the level of every day's
Most quiet need; by sun and candle-light.
I love thee freely, as men strive for Right;
I love thee purely, as they turn from Praise.
I love thee with the passion put to use
In my old griefs, and with my childhood's faith
I love thee with a love I seemed to lose
With my lost saints,--I love thee with the breath.
Smiles, tears, of all my life!--and, if God choose,
I shall but love thee better after death.
Elizabeth Barrett Browning


segunda-feira, 31 de janeiro de 2011

Advertising and teenagers

In my opinion, advertising is becoming very dangerous.
Although I’m little influenced by advertising, there are people who can’t control their emotions and irrationality buy the product presented.
In relation to the influence of advertising on me, I can say that I am not easily impressed.
When I buy or acquire a product is because I need it and I like it. Of course brands have products that all teenagers like but it isn’t because my friends that I also have!
I have to like what I buy. Sometimes advertising tries to convey misleading information and I try not throw sense but is always hard.
The advertisements are very impressionable. But this world of advertising doesn’t influence me and I am not fan of brands.


Miguel Sousa nº25 11ºB